our copy is what will determine everything about how your audience will relate to everything you do.
Even with the rise of AI, video marketing, and a million other strategies, your copy in emails, registration pages, events, sales pages, presentations, and everywhere else is what creates action.
Sadly, the vast majority of copy I see in most people's emails, pages, and everywhere else tends to be bland, generic, or uninspiring.
Worse, it's obvious to your audience AND me when you've turned it all over to AI hoping that it'll be the magic shortcut.
There's both art and science to effective copy.
The best way to understand isn't just working through templates, hounding ChatGPT, or staring at your models or competitors.
And that's exactly what we'll work on together over 6 weeks.
You'll understand both the "best practices" and combine it with what works best for you (or your clients) based on their individual or brand strengths.
You'll get direct feedback and support from Ken on how to improve or refine your ideas.
Then you'll understand the specific "audit" process or questions to ask when reviewing your copy (or anyone else's copy) to make it more effective.
Still wondering why you should join?
What You'll Actually Do in Copy Mastery:
Understand all the basic "rules," structure, and voice that makes copy effective. From there, you'll see how those rules apply in different writing scenarios. From there, you'll understand how to best apply them or break them based on your specific needs.
Practice the different elements of conversational writing including your story, your connection points, what matters to your audience, and how to be more persuasive in your writing approach.
Go beyond the basics and understand the techniques that master copywriters have used for years to generate demand, create conversation, and drive action.
Each week will feature specific, real-world assignments with detailed feedback and support to improve your overall skill and ability.
Writing copy is the most valuable skill I've developed in my years of working in marketing.
Even when the technology or strategy changes, it's the key skill that will keep you effective no matter what.
The more support and feedback you get, the easier and more natural the writing and review process will become.
That's why my goal at Now Presenting You is to empower leaders, experts, speakers, and content creators to get results from their content.
Ian Watts
Small Business Dream Coach
I started from ground zero and Ken helped me develop the strategy, he developed all the web pages, he developed all the content, Ken was responsible for filling those seats with entrepreneurs who I had the privilege of impacting, and who many of which would eventually go on to become clients, so he got me real outcomes, it wasn't just a lot of conversation and false promises, not only that because we've been working together for some time, there are other projects that he's worked on, and we've done so successfully, one of the things that Ken is excellent at doing is turning completely cold traffic into appointments that eventually become revenue generating opportunities, so no matter how big or how small your company is, Ken an expert's expert.
Ken is really good at not just marketing strategy and business development strategy, Ken is really good at building a bridge from where you are to where you wanna be, and not just the strategy, but the step by step tactical plans that will allow you to achieve the outcomes that will fulfill the objectives and goals of your company, but the wonderful thing is this, not only is he good at developing strategy and tactical plans, but as you walk these plans out, Ken is really good at critical thinking and problem solving so that when you run into the challenges of implementation, you have someone who has been there, done that, and he is absolutely phenomenal at doing so, and the beautiful thing is this, Ken was not just great working with me, but he's also great as an extension of the team working with my team members.
your master team
KEN COURSE
expert to the experts
Ken Course is a master speaker, marketer, business consultant, bestselling author, and high-performance coach behind thousands of successful entrepreneurs.
With over 15 years of experience working with industry leading experts, he has been an acclaimed keynote speaker at over 150 events worldwide with speaking legends such as Les Brown, Mark Victor Hansen, Kris Krohn, Kevin Harrington, Forbes Riley and many others.
Ken has personally coached over 5,000 small businesses in workshop rooms, mastermind groups, and one-on-one sessions since 2007. His expertise has been key in 5 multi-million dollar program launches as well as 3 New York Times Bestselling Books. Ken is also the songwriter and producer of progressive rock project, The Silence Noise, and has released over 50 songs since 2018.
Ken's unique perspective and expertise will help you turn your unique knowledge, skills, creativity, and experience into a thriving and profitable content business.
Just a Few Places You've Seen My Copy:
Jackie Lapin
Founder of SpeakerTunity® and Conscious Media Relations
Ken is a visionary who stays up and current on what is working in social media and online marketing, and then optimizes what he's learned to power your success. The training he offers is second to none, poured out through his creative filter of what will be the absolute, most impactful, and he's a brilliant teacher who boils it down to bite size, easy to understand lessons that shortcut vastly what it takes for you to wade through what is fantasy or outdated and it was actually working.
Ken is a genius. I don’t say this lightly. He is respected throughout the personal growth industry because he is not only brilliantly creative when building your digital footprint, but his depth of knowledge is so deep, his commitment to customer service so high, and his integrity so forthright, that he stands head and shoulders above anyone else in the field. We could not have developed our powerful SpeakerTunity® platform without him. He took us from the overwhelming fog of technology into the clear sunlight. If you are looking for someone that lets you exhale because it’s all handled skillfully and with the greatest degree of brand impact, Ken is your guy.
Yoram Baltinester
I have been in the personal development business in the personal development world since the early 1980s. So you can say I know a little bit about personal development, and I have known Ken for a while. And there aren't a whole lot of people who actually know what they're talking about, know what they're doing, and know how to get people from a beginning to an end, not just believing in what they're doing, but actually know what the tactics are, what to do when they're doing it, and where to go in their mind as they are doing it. I highly recommend that you actually make connections with Ken Course, listen to what he has to say. Learn from him. As I do that after thirty years of this.
Mitch Huhem
One of Ken's great skills is his ability to get into what you're doing in your mindset to help make those little tweaks that are so important because it's a short term benefit, but a long term headache. If you go deep, it's not hard in the beginning, but it's a long term benefit. And that's where I think Ken really shines.
Niki Svara
I just want to say I have the privilege and benefit of speaking with Ken. He's an amazing coach. I came to him on some of the breaks and he really walked me through some very poignant moments in my coaching career and just invaluable lessons.
Peter Hobler
Founder of The EX-Factor and Discerning Destinations
Ken changed everything for me, the communications, he's always streamlined, he follows through in a prompt manner, he gets things done, and the work behind the scenes for the things that I don't know how to do like putting together everything with infusion soft, now keap, all the details with my WordPress website, and all the aspects of my marketing funnels from the ground up. Ken knows how to do it all, and he's put it together, he streamlined it, and he has made things so much easier for me. I enjoy working with Ken, I enjoy our weekly discussions to touch base how things are going, and Ken has changed everything for me, I cannot recommend Ken Course more highly.
Steve Earl
CEO, Done for You Real Estate USA
I have had the opportunity to see Ken Course as a speaker and trainer on many opportunities. I was extremely impressed with his ability to connect with the audience and engage them in his message and move them to action. His sincere and genuine manner endear him to those listening and he is able to build trust and confidence quickly.
I was impressed with Ken enough to hire him to speak to my own customers and employees, and he did not disappoint. Subsequently, I have hired Ken on multiple occasions to provide specific training in both large and small presentation settings. I plan to continue engaging Ken’s services at every opportunity.
As a presenter and trainer, I highly recommend Ken.
Jamie Gilleland
As I've gotten to know Ken, I am fascinated by his unique ability to really hone in on who you are, what your essence of what you're looking for is, and how to look at that from a 50,000 foot level all the way down to the details, just to really hone in and figure out what is going to work for you. Ken you helped make a huge difference in my business. Thank you for all your help.
Kimberly Eagles
CEO, Kaos Solutions
Ken is awesome! He told me more in 45 minutes than all the marketing people I have ever hired to help me.
It's not a stretch to say that this is likely the most important program I've delivered yet.
I've seen the difference copy makes thousands of times over my 20 year career in marketing.
I've seen failing campaigns and businesses transform overnight with the right copy and message.
Copy is truly the backbone to everything you'll do in digital marketing.
So yeah, it's worth it.
No. Pretty simple.
I love the process of training, coaching, and supporting small businesses.
Unfortunately, this year I've had few chances to be able to do as much of this type of training as I'd like. My agency life has been very busy!
That's why I want to make this as easy and accessible as possible for as many people as possible to join.
My goal is and always has been to flip the current model of coaching and training upside down.
Most companies put all of the high-level, strategic information behind a big paywall or a multi-thousand dollar mastermind program which requires you to keep doing things that are mildly effective until you can afford to finally get the strategic advice you need.
I believe that by providing that type of coaching and support up front, you'll be more inspired to join our community, take our future courses, and participate in our events and training.
I've personally taken courses or worked with programs that charged $10,000 or more for this type of skill building and you can definitely still pay that if you really want.
A lot of those trainers are not even working on campaigns day-to-day.
I'd rather show you rather than tell you about what we can do for you.
Live sessions take place over 6 weeks on Wednesdays at 4 PM Eastern / 1 PM Pacific (10 PM Spain) starting on December 4th.
We will also take a holiday break and resume lessons in January based on an agreed schedule with our participants.
I certainly hope so.
Our team and I have worked with hundreds of different small businesses and our reputation is everything to us. We do everything in our power to make sure you have a great experience and get what you need to be successful.
If we don't deliver - that reputation is at risk. People talk.
If you've been in this industry a while, you may know of some speakers, trainers, or experts who have a reputation for bad delivery.
Reach out to ANY of our clients and see what they share about us. I truly believe it'd be positive!
You'd have to work very hard to not learn something in this program. I've been a successful coach for over 15 years and worked with over 1,000 businesses. I'll be able to work with you at any level of growth from your very first sale through developing the team for an 8 figure enterprise.
Coaching at this level with our experience generally costs hundreds or even thousands per month. It's our commitment to keep our community affordable and accessible for as many entrepreneurs as possible.
$2,997
$255.55
Not only that, we want you to experience world-class coaching for ridiculously low prices. We're confident that when you see just how much we deliver, you'll work with us for years to come.
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