THE offer playbook

Create attractive, profitable, and easy to sell offers with a process you can use over and over again.

Where You've Seen Our Work:

Your offers are the most important part of your business, so they need to work for you!

If you're not making the money you think you should, chances are that your offer is the problem...

That's the bad news. But the good news is:

Great offers don't just come from secret industry geniuses or gatekeepers. There's a system that you can follow to create compelling offers over and over again.

I've used pieces of this playbook in hundreds of workshop rooms, multi-million dollar marketing campaigns, book launches, coaching calls, and anywhere else that ends up in a sale.

Once you've got the process down, you'll use it for every offer you create going forward.

Why Should You Do This?

  • You've got something special to share with the world. You want to create something amazing for your current or future community and you're not just looking for a quick fix or a "side hustle."
  • You've never made an offer before or you're feeling nervous or icky about sales. This is the perfect time for you to understand offer psychology and what makes them stand out in a crowded, noisy marketplace.
  • You're struggling to make enough sales. You know that you've got something great to offer the world, but you're not seeing the results you know you should be getting.
  • You're trying to figure out how to organize and present your offers. Every type of creator (speakers, authors, streamers, coaches, etc.) need to understand how to make their own offers rather than waiting for another platform (YouTube, Twitch, TikTok, etc.) to pay them.

What You'll Do With The Playbook:

gain confidence in YOUR OFFER AND the value you provide to the world.

You'll be able to serve more people much faster with confidence as your offer appeals directly to your market without painful trial and error.

understand your community and what they want.

By developing your key outcome statements with direct feedback from our team and other participants, you'll know exactly what works and what doesn't. 

explore your audience's feelings, thoughts, and needs.

You'll understand exactly how your offer relates to your dream client, in their words and thoughts, to focus on the language that will be most effective to reach them.

Jackie Lapin

Founder of SpeakerTunity® and Conscious Media Relations

Ken is a visionary who stays up and current on what is working in social media and online marketing, and then optimizes what he's learned to power your success. The training he offers is second to none, poured out through his creative filter of what will be the absolute, most impactful, and he's a brilliant teacher who boils it down to bite size, easy to understand lessons that shortcut vastly what it takes for you to wade through what is fantasy or outdated and it was actually working.

Ken is a genius. I don’t say this lightly. He is respected throughout the personal growth industry because he is not only brilliantly creative when building your digital footprint, but his depth of knowledge is so deep, his commitment to customer service so high, and his integrity so forthright, that he stands head and shoulders above anyone else in the field. We could not have developed our powerful SpeakerTunity® platform without him. He took us from the overwhelming fog of technology into the clear sunlight. If you are looking for someone that lets you exhale because it’s all handled skillfully and with the greatest degree of brand impact, Ken is your guy.

who created thE playbook?


expert to the experts

Ken Course is a master speaker, marketer, business consultant, bestselling author, and high-performance coach behind thousands of successful entrepreneurs.

With over 15 years of experience working with industry leading experts, he has been an acclaimed keynote speaker at over 150 events worldwide with speaking legends such as Les Brown, Mark Victor Hansen, Kris Krohn, Kevin Harrington, and many others.

Ken has personally coached over 5,000 small businesses in workshop rooms, mastermind groups, and one-on-one sessions since 2007. His expertise has been key in 5 multi-million dollar program launches as well as 3 New York Times Bestselling Books.  Ken is also the songwriter and producer of progressive rock project, The Silence Noise, and has released over 50 songs since 2018.

Ken's unique perspective and expertise will help you turn your unique knowledge, skills, creativity, and experience into a thriving and profitable content business.

Ian Watts

Small Business Dream Coach

I started from ground zero and Ken helped me develop the strategy, he developed all the web pages, he developed all the content, Ken was responsible for filling those seats with entrepreneurs who I had the privilege of impacting, and who many of which would eventually go on to become clients, so he got me real outcomes, it wasn't just a lot of conversation and false promises, not only that because we've been working together for some time, there are other projects that he's worked on, and we've done so successfully, one of the things that Ken is excellent at doing is turning completely cold traffic into appointments that eventually become revenue generating opportunities, so no matter how big or how small your company is, Ken an expert's expert.

Yoram Baltinester

I have been in the personal development business in the personal development world since the early 1980s. So you can say I know a little bit about personal development, and I have known Ken for a while. And there aren't a whole lot of people who actually know what they're talking about, know what they're doing, and know how to get people from a beginning to an end, not just believing in what they're doing, but actually know what the tactics are, what to do when they're doing it, and where to go in their mind as they are doing it. I highly recommend that you actually make connections with Ken Course, listen to what he has to say. Learn from him. As I do that after thirty years of this.

Mitch Huhem

One of Ken's great skills is his ability to get into what you're doing in your mindset to help make those little tweaks that are so important because it's a short term benefit, but a long term headache. If you go deep, it's not hard in the beginning, but it's a long term benefit. And that's where I think Ken really shines.

Niki Svara

I just want to say I have the privilege and benefit of speaking with Ken. He's an amazing coach. I came to him on some of the breaks and he really walked me through some very poignant moments in my coaching career and just invaluable lessons.

Peter Hobler

Founder of The EX-Factor and Discerning Destinations

Ken changed everything for me, the communications, he's always streamlined, he follows through in a prompt manner, he gets things done, and the work behind the scenes for the things that I don't know how to do like putting together everything with infusion soft, now keap, all the details with my WordPress website, and all the aspects of my marketing funnels from the ground up. Ken knows how to do it all, and he's put it together, he streamlined it, and he has made things so much easier for me. I enjoy working with Ken, I enjoy our weekly discussions to touch base how things are going, and Ken has changed everything for me, I cannot recommend Ken Course more highly.

Steve Earl

CEO, Done for You Real Estate USA

I have had the opportunity to see Ken Course as a speaker and trainer on many opportunities. I was extremely impressed with his ability to connect with the audience and engage them in his message and move them to action. His sincere and genuine manner endear him to those listening and he is able to build trust and confidence quickly.

I was impressed with Ken enough to hire him to speak to my own customers and employees, and he did not disappoint. Subsequently, I have hired Ken on multiple occasions to provide specific training in both large and small presentation settings. I plan to continue engaging Ken’s services at every opportunity.

As a presenter and trainer, I highly recommend Ken.

Jamie Gilleland

As I've gotten to know Ken, I am fascinated by his unique ability to really hone in on who you are, what your essence of what you're looking for is, and how to look at that from a 50,000 foot level all the way down to the details, just to really hone in and figure out what is going to work for you. Ken you helped make a huge difference in my business. Thank you for all your help.

Kimberly Eagles

CEO, Kaos Solutions

Ken is awesome!  He told me more in 45 minutes than all the marketing people I have ever hired to help me. 

IF THIS IS SO GREAT, WHY ARE YOU GIVING IT to me for free? wtf???

I know that if you get results, you'll WANT to keep working with Now Presenting You in the future.

As I mentioned before, this is the same process I've used for years with hundreds of different businesses and campaigns.

It may just be one simple thing you need to change, or you might overhaul what you're doing all together.

Either way, when you've got solid answers to the questions you're asked here, it'll make a difference in your bottom line.