THE offer playbook

Create attractive, profitable, and easy to sell offers with a process you can use over and over again.

Where You've Seen Our Work:

Your offers are the most important part of your business, so they need to work for you!

If you're not making the money you think you should, chances are that your offer is the problem...

That's the bad news. But the good news is:

Great offers don't just come from secret industry geniuses or gatekeepers. There's a system that you can follow to create compelling offers over and over again.

I've used pieces of this playbook in hundreds of workshop rooms, multi-million dollar marketing campaigns, book launches, coaching calls, and anywhere else that ends up in a sale.

Once you've got the process down, you'll use it for every offer you create going forward.

Why Should You Do This?

  • You've got something special to share with the world. You want to create something amazing for your current or future community and you're not just looking for a quick fix or a "side hustle."
  • You've never made an offer before or you're feeling nervous or icky about sales. This is the perfect time for you to understand offer psychology and what makes them stand out in a crowded, noisy marketplace.
  • You're struggling to make enough sales. You know that you've got something great to offer the world, but you're not seeing the results you know you should be getting.
  • You're trying to figure out how to organize and present your offers. Every type of creator (speakers, authors, streamers, coaches, etc.) need to understand how to make their own offers rather than waiting for another platform (YouTube, Twitch, TikTok, etc.) to pay them.

What You'll Do With The Playbook:

gain confidence in YOUR OFFER AND the value you provide to the world.

You'll be able to serve more people much faster with confidence as your offer appeals directly to your market without painful trial and error.

understand your community and what they want.

By developing your key outcome statements with direct feedback from our team and other participants, you'll know exactly what works and what doesn't. 

explore your audience's feelings, thoughts, and needs.

You'll understand exactly how your offer relates to your dream client, in their words and thoughts, to focus on the language that will be most effective to reach them.

Jackie Lapin

Ken Course is a genius. I don’t say this lightly. He is respected throughout the personal growth industry because he is not only brilliantly creative when building your digital footprint, but his depth of knowledge is so deep, his commitment to customer service so high, and his integrity so forthright, that he stands head and shoulders above anyone else in the field. We could not have developed our powerful SpeakerTunity platform without him.

Founder of SpeakerTunity, Conscious Media Relations

who created thE playbook?


expert to the experts

Ken Course is a master speaker, marketer, business consultant, bestselling author, and high-performance coach behind thousands of successful entrepreneurs.

With over 15 years of experience working with industry leading experts, he has been an acclaimed keynote speaker at over 150 events worldwide with speaking legends such as Les Brown, Mark Victor Hansen, Kris Krohn, Kevin Harrington, and many others.

Ken has personally coached over 5,000 small businesses in workshop rooms, mastermind groups, and one-on-one sessions since 2007. His expertise has been key in 5 multi-million dollar program launches as well as 3 New York Times Bestselling Books.  Ken is also the songwriter and producer of progressive rock project, The Silence Noise, and has released over 50 songs since 2018.

Ken's unique perspective and expertise will help you turn your unique knowledge, skills, creativity, and experience into a thriving and profitable content business.

I have never worked with someone who more efficiently does everything he says he is going to do. Additionally, Ken Course is a master marketer who is both technician and practitioner of his knowledge and skill. Ken has built and managed my websites, written copy for my email campaigns, spoken at my events, and consulted with me to help get the greatest bang for my marketing dollars. I highly recommend Ken to anyone or any business.

Steve Earl

CEO of Done For You Real Estate USA & Strongbrook

Ken is awesome!  He told me more in 45 minutes than all the marketing people I have ever hired to help me. 

Kim Eagles

Kaos Solutions

Ken really listened to me and got what I wanted right away. He didn't try to talk me into something he thought would work better, rather he helped me shine a light on what was in my heart to make that work. He went over and above to help me find solutions to my biggest challenges. Working with Ken is the best investment in help I ever made.

Julia Neiman

Discover Your Passion Academy

IF THIS IS SO GREAT, WHY ARE YOU GIVING IT to me for free? wtf???

I know that if you get results, you'll WANT to keep working with Now Presenting You in the future.

As I mentioned before, this is the same process I've used for years with hundreds of different businesses and campaigns.

It may just be one simple thing you need to change, or you might overhaul what you're doing all together.

Either way, when you've got solid answers to the questions you're asked here, it'll make a difference in your bottom line.